IFTTT Scoops Retail Week Innovation Award

The Retail Week Tech and Ecomm Awards are the definitive awards for retailers who are setting the agenda in etailing and IT.

The ceremony, held on 14 September at the Intercontinental O2 in London, was a great success, with the leading names in retail technology and ecommerce coming together to celebrate the outstanding achievements of the last year. We’re delighted to share that Tesco Labs took home the Innovation of the Year award for our work on ‘If This Then That’ (IFTTT).

You may already have heard of ‘If This Then That’ – a platform for joining different online accounts together to enable customers to do clever things.  At the most basic level it lets you update Twitter and Facebook at the same time, get email alerts when rain is forecast or make sure you’ve got a backup of your phone contacts in a Google Spreadsheet. The basic structure consists of a trigger and an action. For example, IF I change my Facebook profile photo, THEN change my Twitter one too.

With the rise of connected home devices we’ve been running a variety of experiments to see how we can help serve shoppers a little better every day. One of the results has been the creation of a channel on the IFTTT platform which enables customers to set up triggers for certain products. For example, if a product drops below a certain price, our customers can set up a trigger so that the item is automatically added to their shopping basket online. It’s another great example of how we’re making the shopping trip a little easier for our customers.

To get started you just need to have an IFTTT account and add the Tesco channel. We’re really interested to see what uses people come up with for this so publish your recipes on IFTTT and get in touch if you’ve got any feedback or ideas.