Builders, value creators and innovation constraints

Inspired by a trip to Dublin and the people of Web Summit.

I came back from the Web Summit in Dublin (November 2014) both overwhelmed and inspired by the number of individuals and organisations building risky and innovative hardware. It’s incredible given how risk averse people can be. Maybe they’re too aware of how risky it can be to try to create a new product on a shoe-string budget, with just a few people and a lot of blood, sweat and intellectual capital.

Perhaps I saw so many great examples in Dublin because it’s not as risky as it used to be.

Plate divider made out of purple potato by Foodini
Plate divider made out of purple potato by Foodini

From 3D food printers, to custom toy designers, plug & play circuitry, and tablet-controlled cooking scales, these companies are using their intellectual capital to deliver products that couldn’t have existed five or 10 years ago.

Example prints by MCor
Example prints by MCor

Modern industrial design, manufacturing, and outsourcing systems have allowed them to concentrate on using and acquiring the capabilities that make their products unique and useful to customers. They’re not as constrained by geography, physical presence, or manufacturing expertise. That’s not say these things aren’t important, they’re just not getting in the way of producing great products as much as they used to.

Drop by Adaptics

Hardware incubators like PCH International are doing great things to liberate innovators from these constraints, while keeping them grounded in the realities of making physical things. They remind me in some way of how Azure, AWS, and Rackspace have revolutionised software infrastructure and provisioning.They allow you to put more of your value creation time into the software itself. It’s not like you can click and your totally custom mobile phone comes off a production line, but it’s remarkable how it’s enabled ideas to become reality.

Personally, I look forward to engaging with this revolution in value creation and I hope that we can do more to librate more ideas and make them reality. As always, we’d love to hear your thoughts and ideas.

If you'd like to know more information you can email us at labs@uk.tesco.com, or let us know your thoughts with a tweet @TescoLabs