Hackathon 2019

On 13 and 14 June, Tesco colleagues and suppliers from the Czech Republic, India, Poland and the UK came together to compete in the eighth annual Tesco Global Hackathon.

The teams had 24 hours to come up with an innovative technology solution to one of these business challenges:

  • How can we use our customers’ data to serve them better?
  • How can we simplify in-store operations/routines?
  • How can we help our customers be more eco-friendly?
  • How can we optimise our transport either for distribution or for Grocery Home Shopping delivery?
  • Come up with an idea that will save the business over £10m in year one
  • Come up with an idea that will generate over £20m revenue in year one

Jo Hickson, Head of Tesco Labs said: “The Hackathon is a great way for us to pull in brilliant ideas from people across the business. Last year’s winning idea is now being trialled in a store in the Czech Republic and we can’t wait to explore the ideas from this year too.”

Lakshmi Madhavarao, a Software Development Engineer in the Search and Recommendations team said: “I have participated two years in a row and happened to be a finalist both times! More than winning, it is really fun to work with different people on an idea and learn new skills in 24 hours. It is just amazing to see what can be done in such a short period of time.”

This year, two separate judging panels, which included Chief Technology Officer Guus Dekkers, CEO of Tesco Business Services Sumit Mitra and Managing Director in the Czech Republic Patrik Dojčinovič, had the tough task of selecting finalists from Europe and India.

Then on 9 July, the finalists took to the stage again where they pitched to a wider panel of Tesco leaders. The panel in India selected Team Double as their winners, who looked to tackle the challenge of simplifying instore operations with their paper and time saving app for colleagues.

In the UK, the winners, NutriScan took on the challenge of using our customers’ data to serve them better, and developed an app to help customers choose products based on dietary requirements.

Thank you to all competitors and everybody who came to support them during their pitches to the judges. There was a really great atmosphere throughout the event and we can’t wait to see some of the ideas come to fruition over the coming months. Congratulations to our winning teams!

Europe Winner

NutriScan – UK (William Powell, Mohamed Mamdouh, Lakshmi Madhavarao, Tim Volkov, George Sykes)

An application that helps in-store customers make the right choices based on dietary preference and shopping history – the app provides personalised recommendations if the original product selected is not suitable or is out of stock.

Europe Finalists

Tesco Magic – UK (Matt Bennett, Lawrence Rayner, Carl Knibbs, Ross Arnone, Adam Cohen-Rose)

A data visualisation tool that brings customer data to life so they can gain a better insight into their relationship with Tesco.

Wawel Dragons – Poland (Urszula Perry, Michał Nawilny, Michał Podskoczy, Artur Skowroński, Michał Fudała)

A system that enables our customers to choose an eco-friendly delivery option for online shopping or enables an eco-friendly option for Click & Collect customers.

Waste Hunters – Czech Republic (Zuzana Radicova, Milan Zelenka, Ondrej Basler, Jaroslav Havelik, Lukas Duris)

An augmented reality application designed to help reduce food waste by enabling colleagues to quickly and easily identify products that are about to expire.

India Winner

Double – (Suryanarayan Raju, Gopal Krushna Pattanaik, Narendra Allampatti, Archit Saxena)

Save paper and time by using both sides of the shelf-edge label to display the promotion price on one side and standard price on the other side. Store colleagues will be notified via app when and where to flip the label.

India Finalists

mBill (Hanumath Mahankali, Balachandar Ramalingam, Ajith Srinath, Sourabh Joshi, PraveenKumar Patil)

Remove the need for a paper receipt at checkout by providing an option for customers to receive a digital receipt using QR code.

Bugs Slayers (Devika Awasthi, Anurag Mishra, Sreenivas T, Shubham Chaturvedi, Manjunathan Raman)

Providing a braille catalogue of products for visually impaired customers and enabling them to add items to the basket using a mobile barcode scanner.

TechHack (Dheeraj Kysetti, Prashant Pandey, Rupasmite Devi)

Providing a virtual store where customers navigate aisles, click items to find out more and add items to their basket virtually.

India Hackathon 2017

Hot on the heels of our 2017 UK Hackathon is the second instalment of the competition, this time running in our offices in Bengaluru, India.

We’re delighted to announce that the 24 hour event will be running on 21-22 September, and teams will be competing to harness the technology of the future and produce a working prototype to present to a panel of judges.

Working to the theme of ‘The Future is Now’, the teams will be encouraged to think big – and look to the current emerging technological trends for their inspiration. They’ll be following in the footsteps of teams (many of whom worked through the night) who have produced a wide range of very impressive solutions, from new delivery models through to collaborative shopping propositions, voice-activated assistants, and a two-factor authentication for online shoppers.

Each team will have a matter of minutes to pitch and demonstrate their idea to our panel of judges, who will be looking for a combination of an exciting use of new technology, a smooth and enjoyable user experience, and how applicable the solution is to the business.

If you’ve never been involved in a hackathon, now’s your chance! It’s a common opinion that you have to be a coder to compete, but that’s definitely not the case – we’re looking for teams with a range of skills, so whether you’re a comms specialist, a designer, security expert or product manager, we want you!

Tesco colleagues can register online today using the link circulated – please see communications for details!

(Please note that this competition is only open to Tesco colleagues, and that you must be able to get to the Bengaluru offices to participate – remote participation will not be available).

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Hackathon Winners Announcement

With their sights set firmly on future technology, a total of 57 teams gathered last week to participate in our annual India Hackathon. Working on the theme “The Future is Now”, the hackers had 24 hours to produce a working prototype and pitch a solution to an existing problem to our panel of judges. There was a real buzz in the air as the teams got to work, with pressure and excitement building as they worked to the tight timeline.
48 teams completed the challenge, with 46 of those presenting to the judges – a very exciting event as each team had just minutes to persuade the panel of the winning attributes of their solution.

The winning teams were:
Winner: Gang of Four, with their hack to help customers choose the fastest queue for checkout.

1st Runner up: Robo Cards, whose solution was a robot which is able to use portable electronic devices, and complete transactions, as well as humans.

2nd Runner up: Smart Shoppers, with a solution to show ongoing deals and recommend shopping items with just a tap of your phone.

The winners of the “Most Ambitious” category were Grey Matter, who worked on a solution to crowdsource the Tesco delivery system, powered by Blockchain. And the “Most Creative” team were Cherry Pick, who presented a mobile app to radically simplify the in-store shopping experience. Congratulations!

A big thank you goes to Partha Roy and Bhavesh Kumar who led on the organisation of the event, and to all our participants, who made the event very special. We’re looking forward to the next event already!

Inventors flock to our annual Hackathon

When you’ve had that lightbulb moment it’s hard to switch it off, and for 70 budding inventors our seventh annual 24-hour Hackathon was the perfect place to turn bright ideas into reality.

We were thrilled to welcome 16 teams of hackers to our Welwyn Garden City campus this year where they had just 24 hours to turn their ideas for new technology to help our customers or colleagues, into a working prototype. Teams were a mix of office and store colleagues, and guests from companies such as IBM, O2, Oracle and Bartle Bogle Hegarty (BBH).

Working to the theme of ‘Future Trends’, the teams (many of whom worked through the night) produced a wide range of very impressive solutions, from new delivery models through to collaborative shopping propositions, voice-activated assistants, and the two-factor authentication for online shoppers.

Each team had three minutes to pitch and demonstrate their idea to our panel of judges: Chief Technology Officer Edmond Mesrobian, Technology Directory Mike Yorwerth, Chief Customer Officer Alessandra Bellini and BBC Click journalist Kate Russell. Together the judges chose their first, second and third prize winners, while an audience of colleagues from our Technology team voted for a ‘People’s Choice’ prize-winner. Event organisers from the Tesco Labs team also awarded a ‘Most Valuable Player’ prize to the person they thought had contributed the most to the event.

The winners

First prize: Tickets to attend Web Summit in Lisbon
Winners: James Davenport, Matthew Bennett, Oliver Joel and Lawrence Rayner (atHack of the Clones)
Hack: Multi-basket shopping. This extension to our Grocery Home Shopping site allows groups of people (e.g. in a house-share) to shop together – each adding their own products, but being notified of cost savings that they could take advantage of through multi-purchases. The customers are then able to shop in the most cost-effective way, but can also easily work out how much each has spent.

Second prize: Google Kitchen Sync cooking experience
Winners: BBH Stockholm
Hack: Collaborative shopping solution: an app that notifies customers when their friends, family and neighbours are planning to visit a store. This allows them to request items to be bought for them, and would reward the shopper with Clubcard points. An added benefit is that this would reduce the number of cars driven to stores, lessening the impact on the climate.

Third prize: Tickets to Tech. powered by Retail Week
Winners: Antony Turner and Roger Bowler – Clay Cross Extra
Hack: A McDonald’s-style drive-through delivery model for groceries. In the style of many fast food drive-throughs, customers would be able to drive directly to a tablet placed outside a store and select the items that they would like to purchase. This information would be relayed to colleagues via an app, picking would be done immediately, and the customer would have their items delivered directly to their car.

People’s Choice prize: Amazon Echo dot devices
Winners: Antony Turner and Roger Bowler – Clay Cross Extra
Hack: Drive-through delivery model

Most Valuable Player prize: Google Cardboard virtual reality device
Winner: Darren Gibson

Tesco Technology Grad Matthew Bennett was on the winning team and said: “I feel delighted about winning and so proud of what the team achieved in this time.” Meanwhile the third prize and coveted People’s Choice award went to Antony Turner and Roger Bowler of our Clay Cross Extra store. Antony commented: “Neither of us has much technical knowledge, and we don’t know how to code so it goes to show what you can achieve with a good idea!”

Thanks to everyone who participated and congratulations to our winners! It was fantastic to see teams from so many different disciplines come together to create such innovative solutions in such a short amount of time. Check out our photos of the event on Flikr.

Hack Stars

43 teams hack for 24 hours at our most successful India Hackathon yet!

The 5th annual Tesco Labs India Hackathon 2016 took place on 22-23 September. 43 teams The event was the most successful to date, with a record number of registrations, and the highest female participation yet; and was wholly organised and conducted by Tesco Labs in India (Krishnan Ramaswami, Kunal Ramkumar and Meenakshi Bhattacharya). 180 participants (both Tesco colleagues and external contestants) made up 43 teams. After 24 hours of hacking, the teams presented to a panel of judges comprising Vidya Laxman, Vineeth Suresh, Tilak Doddapenani and Abraham Cheria from Tesco India, Sue Lance from Tesco UK and Rashmi Mohan, previously of Yahoo Labs member and currently an independent technologist. Rashmi also took the podium as guest speaker to give the audience his insights into the “Innovation Mindset”. The winning teams from the day pitched a variety of ideas, from promoting products through gaming, to enabling multi-channel personalised advertising campaigns, which impressed both the audience and the judges! The winners were:

3rd Place
Team: Novelty

Idea: To design and develop a game which promotes Tesco products and also enables the player to buy products in-game.

2nd Place
Team: Know Your Customer (KYC)

Idea: To develop a new shopping experience to our customers, especially those who are more likely to shop online. Enhance their experience by letting them set a shopping date with friends / flat mates / colleagues and shop having fun and benefitting from others’ suggestions / opinions as they shop.

1st Place
Team: Brogrammers

Idea: Ads are everywhere but most of them are irrelevant and really don’t make any sense for people viewing them. We are developing an app which will make the best utilization of TVs, and other devices at airports, stations, and other public places showing only relevant ads based on the age/group/gender of people in-front of the advertising device. Those who wish to purchase can scan the QR code, and order the product. If you are using a computer, ads will be personalized based on your social feeds, with the best deals then suggested. Those using smartphones can skip ads and order required products through a simple voice command (for example “Order 1kg Potatoes, 2 tomatoes and 1 litre of milk using COD”) with the order then delivered to your default address.

The organisers were also delighted to present a People’s Choice award, which went to team ‘Prodigies’ who created a way for customers to locate the least crowded store in their locale through the innovative use of ‘I-don’t-queue’ data.

Congratulations to all those who took part – we look forward to welcoming you back again in 2017!

Technophobe to techie in 24hrs

A self-confessed technophobe tells us about her experience at this year’s Tesco Hackathon.

As a self-confessed technophobe the Tesco Hackathon was never something I thought would be for me. I was invited to be part of a team comprising of external tech consultants and thought “Why not?!”. The opportunity to create something that answered one of my many: “Why don’t we have something that…?” questions, was too tempting to pass up.

I hadn’t heard of a Hackathon before but discovered that it’s an intense coding competition where teams get 24 hours to build a prototype of a new app, to help solve a problem somewhere in the business.

“The Hackathon was brilliant fun, I loved the energy and buzz that was generated by all the teams as they were brainstorming and then building their ideas. I was so impressed by all the hacks that were created – the standard definitely felt higher than previous years and every hack fit the brief of “a little help” perfectly.”

Angela Maurer, Head of Tesco Labs.

The calibre of hacks was outstanding and extremely inspiring. The teams themselves came from all over Tesco including from Tesco Bank, Tesco Mobile, stores and some of our supplier partners. This year there were over 100 people taking part, in 16 teams. The hack theme was “A little help”. We were challenged to come up with loads of ideas and prototypes for helping both customers and colleagues out, in their everyday lives.

The 2016 winners:

1st Place – ‘Sam’s Elite’ created a customer mobile app for real time visibility, tracking and information of their order, including any order changes, precise delivery time, driver and van info and delivery feedback.

2nd Place – ‘The Royal Hackers’ created an app that linked a scan-as-you-shop device to a customer’s online shopping list, from fridge to checkout in store.

3rd Place – ‘The Bankers’ created an app which allows our customers to budget for their shop and track how much they throw away, with the aim of reducing food waste.

“The Hackathon was so much fun. Our team got a chance to showcase the skills we’ve learnt since joining the Tesco Bank graduate programme. It was great to see everyone doing what they do so well. We really didn’t expect it, so we were delighted to get 3rd place. We’re coming back next year, to win!”

Scott Gardiner, Tesco Bank.

Although our idea of “healthy helps” didn’t win, I’m exceptionally proud of it and leant so much in the process. It was a chance to meet loads of inquisitive and passionate colleagues. Bring on next year!

This content was written by Sarah Gallo, Health & Wellbeing Manager, and was originally posted on the Tesco PLC blog.

Help wanted with our grocery shopping experiment!

Making a more intuitive way for customers to shop their favourites.

At the 2014 Tesco Globe’athon (our first global Hackathon) we had the idea to make the ‘favourites’ ‘browse and shop’ experience more optimal by allowing customers to organise them in more personally intuitive groups, in ways that make sense for them.

Favourites on the Tesco.com website, actually refers to past purchases in store or online and, with wide palates and big families, can become a very long list for a regular Tesco shopper. I should know, I’ve got over 540 favourites!!

We already offer customers the ability to create ‘shopping lists’ on the Tesco grocery website, but we wanted to recognise the centrality these ‘favourite’ or ‘previously purchased’ products have to a weekly Tesco.com grocery shop and extend a similar feature just to them.

It is our hypothesis that if there were a way for customers to organise, browse and shop their ‘favourites’ more intuitively then customers may well become more satisfied with their overall order.

What we’ve done:
We’ve created Foodlisto which provides a stand-alone window into a customer’s Tesco.com grocery favourites.

Foodlisto allows customers to login with their existing Tesco.com grocery details and:

  • Create bespoke categories for their favourites
  • List sort those categories that are created
  • Edit and update the name and the contents of categories that are created

(*Customers can also add products to their actual Tesco.com basket using Foodlisto. But customers cannot check-out on Foodlisto itself.)

What we’d like to do now with Foodlisto:
We want to learn more about our customer’s appetite for organising their favourites this way and also which categories are created.

To achieve this we are currently looking for willing recruits to use Foodlisto and categorise their favourites for us.

Over a period of 6 weeks, from mid December 2014 to the end of January 2015, we will collect all category names that get created and the products within them.  We really want to know if this is useful and how you real people would use it.

All the data and insight generated from Foodlisto will be passed to the Tesco.com grocery development team to help them improve the  overall customer experience*

How you can help:
This experiment has now closed but we have created a short video below to show how categorising your favourites work with Foodlisto would work.

Please note: Foodlisto is a hack and works best on larger screens. We recommend you are on a laptop or desktop computer. Foodlisto will not currently work on smartphones or screens smaller than an iPad in landscape view.

Data Caveat: for more information on the security and privacy of your data, please see

http://www.tesco.com/help/privacy-and-cookies/

but basically for the duration of our experiment please be aware that the names and contents of the food categories you create on Foodlisto will be recorded and shared internally at Tesco. This information will be recorded anonymously and will not be distributed with anyone outside of Tesco. If you would not like your category data used in this way then please don’t use Foodlisto. 

From Cab to Lab: a Dotcom delivery driver’s secondment with Tesco Labs

Our store colleague and Globe’athon winner, Antony, gives his perspective on why collaboration across the whole business is so important for Tesco.

This was the second time I’ve come to Head Office; the first being in March, when I took part in Tesco’s global hackathon. Being in the UK winning team at the Globe’athon gave me a wonderful sense of achievement, so I was delighted to be invited back to Tesco Labs to co-produce a viable business case to support our idea. During a two week collaborative sprint with ex-Globe’athon team member Luke Hickton, we explored an exciting new way of making the shopping experience even more seamless and convenient for customers.

This was the first time a colleague from Stores had been invited to Tesco Labs, so the pressure was on – not only to represent my own store (Chesterfield Extra), but also to make my visit a success so that other colleagues from Stores,  Distribution Centres and CSC’s around the country might be able to follow in my footsteps.

On arrival at the Labs, Luke introduced me to the rest of the Tesco Labs team, who made me very welcome for the duration of my stay, and freely gave their help and support to Luke and me.  We benefited immensely from their expertise and individual specialist skills.

We started from scratch and with open minds, and within three days we had festooned the walls of the lab with flip chart sheets and post-it notes. As I am normally a mobile worker, it’s not often than I am able to see the result of three days’ hard work at my fingertips. I was beginning to feel a real sense of satisfaction by this point.

Another highlight of our sprint was actually running our own mini-trial of the idea, but the real sense of success was realised on the last day of my visit. It was agreed after a series of presentations to business leaders that preparations to introduce a pilot project could commence.

I think collaboration between Head Office and other areas of the business is something that should be encouraged, and I would urge anyone from Stores, Distribution and CSC’s to look out for future innovation events and wholeheartedly participate.

Retail Week Hackathon – Judges Report

Our very own Nick Lansley tells us what it was like to judge at the Retail Week Hackathon.

As chairman of the Judging Panel for the inaugural Retail Week Hackathon, I can say on behalf of my fellow judges that we’ve witnessed some outstanding examples of innovation from a set of 10 inspiring teams.

We encountered so many examples of ‘thought through’ innovation where teams tested their ideas through research and refinement, checked business models and built a credible, tangible customer experience.

Our three finalists provided us with outstanding examples, and scored highly in the four judged areas of innovation, business value, customer experience and functionality.

Deloitte Digital presented us with “Fit”, an end-to-end fashion clothes choosing, trying-on and purchasing journey in-store. They had really thought through the customer journey by finding the easiest way for customers to scan product labels – not through barcodes (which can be fiddly to scan with a camera phone), or iBeacons (which cost the retailer to install and maintain) but ‘SnowShoes’, a passive tag that can be placed on the phone’s screen and presents a unique arrangement of what the phone thinks are fingers touching it.

This was quick and easy to use. Having selected the clothes, the customer could go to the changing room to try them on, and alert staff to go and get different sizes using a touch screen. They could alter the lighting in the changing room to suit different environments from ‘daylight’ to ‘at the disco’ to see how the garments looked. Finally the customer could pay there and then (for the benefit of staff, the lights go green!), and walk out of the changing room and the store. The team had really examined the business case to our satisfaction, built a real running prototype and executed a complete customer journey live as we watched their pitch.

Tesco Labs showed us ‘Quick Coffee’, a way to make it easy for customers to buy and pick up their coffee as they approached the coffee shop. By the time they arrived, the coffee would be ready and personally labelled. The team built an app used by the customer to choose their coffee type. In real-time we saw the coffee’s requirements appear in a down-projected image on the barista’s work table, along with a circle slowly growing around the description words to show the estimated countdown to the customer’s arrival.

The barista then created the coffee and placed the cup at the very spot where the description was being seen. The system detected the coffee using a Kinect sensor and alerted the customer that it was ready by a push notification to their phone, then projected the customer’s name and picture next to the cup. When the customer arrived, they picked up the cup with their name projected next to it and the system would set the transaction as complete. The team demonstrated several orders being processed in parallel. We loved the simplicity, the relatively low cost technology deployed, and its good fit with the ‘theatre’ environment found in coffee shops.

The winner, Kega Retail, was chosen because their outstanding hack created a customer journey that travelled across online and in-store channels, with each channel helping the other in an innovative ‘bi-directional’ manner. The team built most of this journey in their hack and demonstrated it to great success. It came closest to ‘the ultimate customer experience’ theme of the Hackathon.

The journey starts when the customer engages with a product online at a retail web-store but ends up not purchasing. The next day, the customer passes the shop belonging to the same retailer. As they are a loyal customer and have the retailer’s app, their phone receives a push notification inviting them into the store. Window signage and in-store screens would highlight the item.

Staff in the store would be alerted to make the item available and answer questions (thanks to staff tablet computers showing detailed information) should the customer wish. If, on the other hand, the customer continues to pass the store and keep walking, they receive a second push notification with an offer that is hopefully enticing enough for the customer to be persuaded into the store.

But the journey doesn’t end there: If a customer were to linger looking at items in a certain part of the store, ibeacons would pick this up. Next time they are at the retailer’s web-store, those items would be more prominent. The business value was clear, and the innovation was to use technology in an easy to understand customer journey that merged the in-store and online channels – and made those channels work for each another to create the nearest we’ve yet come to ‘omnichannel’.

We also gave two commendations: Clear Returns looked at how to use data to filter products by dietary requirements and envisioned how customers could highlight products by wearing a device such as Google Glass. And Ometria explored how to really engage with wish-lists that would work across multiple retailers.

We liked how both these teams took ‘the ultimate customer experience’ to mean ‘ease existing conscious customer frustrations’ – an important lesson for our retail world.

This post was first published on Retail Week

Project: Health Hackathon

Our first ever external hackathon asks the question, “how can we help people make healthier choices?”

Background and Introduction

This September, we held our first ever external hackathon in the Rainmaking Loft, London.
Over 100 entrepreneurs from start-ups and external companies competed to come up with the best new consumer health-related app or service, in just 48 hours.

But no Lab is an island! Our friends at Intel, Motorola, Verizon, P&G, Johnson + Johnson, and The Food Doctor mentored the teams throughout the weekend, and the Rainmaking Loft crew helped with the facilitation of the event too.
We had real customers in to give brutally honest opinions on the teams’ ideas; sushi and lots of healthy goodies from The Food Doctor (as well as the obligatory pizza!), and lots of breakout sessions and checkpoints along the way, to make sure all teams were on track for the final pitches.

Around 130 entrepreneurs from start-ups and external companies will compete to come up with the best new consumer health-related app or service, and they’ll be given 48 hours to do so.

Our friends at the Rainmaking Loft, a space we own whose workspace we rent out to start-ups at a subsidised rate, are helping to facilitate on the day, and are letting us take over the venue for the competition.

This hackathon has generated a lot of interest, and many of our partners and suppliers are supporting in one way or another – be it providing mentors, judges, or donating prizes or delicious goodies for the hackers.

Improving health is one of the world’s biggest – and growing – challenges. Tesco, as one of the world’s largest food retailers, is super keen to create strategies that can improve health for the long term, and to play a major role in addressing this problem.

Goals and Objectives

Improving health is one of the world’s biggest – and growing – challenges. Most of us will say we know what it takes to be healthy, but there remains a yawning chasm between what we know to be important, and what we actually do. I for one have often fallen victim to the siren call of ‘just one more Jaffa Cake’.*

As a major retailer, we at Tesco have a responsibility to help people make healthier choices… so much so, that we have publicly pledged to help tackle the global obesity crisis by encouraging our colleagues and customers to live healthily.

And it seems there’s the potential for us to make a massive difference: 54% of UK consumers say they want supermarkets to be doing more to improve the health of the nation, ahead of Government (51%), Doctors (47%) and local Councils (35%).

So that’s why we’ve decided that the focus of this hackathon will be on helping customers to easily make healthier food choices in store and online, and to feel inspired to change for the better.

Another key goal for us is to bring together lots of talented people, and give them an opportunity to meet new people, network, create something fantastic, and have fun!

So who won?

The overall winners were the Barcode Monsters. They came up with a tamagotchi-inspired app to encourage healthy eating in children. When the child is in a supermarket with his mother, he can scan products’ barcodes, and depending on the nutritional content of the product, the monster in the app gets happier or sadder, fatter or thinner…and maybe even more hyper! A simple yet brilliant idea, which lets children learn about nutrition and its impact on their health, rather than piling sweeties into the trolley.

* Disclaimer: other brands of cake (or is it a biscuit?) are available.