Through our research into diversity in technology, we discovered that children as young as 4 years old form stereotypes around gender roles in various careers; with the result that many girls are less keen to study STEM subject than boys. As a result, we’ve tailored our outreach activities for primary school children to impress upon them that technology is not just “for boys” and that opportunities exist in a range of diverse roles within the technology industry. You may have read about our first activity, when we spent the day with Key Stage 1 students at Roundwood Primary School in Harpenden. (If you missed it, read the blog post here).
We used “Cubetto“, Primo Toys’ friendly wooden robot which teaches children the basics of programming through hands on play and adventure. In order to give the activity a retail technology slant, we worked with Ape Creative to produce customised accessories for the robot, giving it a simplified Tesco store layout to navigate around, whilst challenging the children to collect specific items from a bespoke shopping list; all to be gathered in their personalised shopping trolley.
The success of the activity, and the popularity amongst both schools and parents, has been overwhelming. We’ve connected with around 250 children so far, and intend to continue to grow this as much as we possibly can. So, we were delighted to be invited to talk about our work on stage at Retail Week’s Tech event this week.
The talk about our work, given by Head of Tesco Labs, Angela Maurer, not only covered the why, where and how of our work, but also the passion that the team have for continuing to address the gender imbalance in our industry, and the challenges that we face if we try to continue to do this as individuals. Which is why we are delighted to be able to open this activity up to other retailers, and look to give the opportunity to connect with schools in the same way to as many companies as possible.
From today, we are open sourcing all the materials we have used to bring this activity to life; from the tried and tested activity plan through to the bright and beautiful accessories created specifically with this in mind. If you would like to deliver this activity then all you will need to do is download the items and purchase the Cubetto kits that you need.
The links below allow you to download the pdf files of the original artwork. If you would like to download the indesign files, please email the Tesco Labs team who will be happy to share these.
Finally, we’d love to hear your stories of the activities you lead using these tools! If you’d like to share them, please feel free to share them via email or twitter.