Background and Introduction
Search is one of the biggest pain points for Tesco.com, primarily on factors such as relevance and speed.
Insta-Search is a new way to search Tesco products, providing an unprecedented degree of relevance at blazingly fast speeds.
By mining through web-analytics and product catalogue data, Insta-Search continually self-learns and evolves along with changing consumer tastes and trends.
Goals and Objectives
The objective of Insta-Search is to provide a high quality next-generation search experience by taking an instant best guess of what the customer intent might be.
It achieves this by:
- Providing relevant search term suggestions as soon as a customer begins typing a search term.
- Refining these suggestions instantly as the customer continues to type, while being tolerant to typos.
- Displaying a rich mini product catalogue, consisting of up to 4 products with images, for the ‘best-guess’ search term suggestion.
As a result, customers experience an engaging and immersive product finding method, where the target product is quite possibly just a key-stroke away.
Where We’re At Now
Insta-Search has been trialled on Tesco Direct in January 2013 and is currently live to 100% of Tesco Direct customers.
As part of the initial trial covering 10% of customers, following were some key observations:
Insta-Search outperformed other instant search providers on conversion rate as well as average order value.
Customers seemed to type less than before while searching for products.