Help wanted with our grocery shopping experiment!
Making a more intuitive way for customers to shop their favourites.
At the 2014 Tesco Globe’athon (our first global Hackathon) we had the idea to make the ‘favourites’ ‘browse and shop’ experience more optimal by allowing customers to organise them in more personally intuitive groups, in ways that make sense for them.
Favourites on the Tesco.com website, actually refers to past purchases in store or online and, with wide palates and big families, can become a very long list for a regular Tesco shopper. I should know, I’ve got over 540 favourites!!
We already offer customers the ability to create ‘shopping lists’ on the Tesco grocery website, but we wanted to recognise the centrality these ‘favourite’ or ‘previously purchased’ products have to a weekly Tesco.com grocery shop and extend a similar feature just to them.
It is our hypothesis that if there were a way for customers to organise, browse and shop their ‘favourites’ more intuitively then customers may well become more satisfied with their overall order.
What we’ve done:
We’ve created Foodlisto which provides a stand-alone window into a customer’s Tesco.com grocery favourites.
Foodlisto allows customers to login with their existing Tesco.com grocery details and:
- Create bespoke categories for their favourites
- List sort those categories that are created
- Edit and update the name and the contents of categories that are created
(*Customers can also add products to their actual Tesco.com basket using Foodlisto. But customers cannot check-out on Foodlisto itself.)
What we’d like to do now with Foodlisto:
We want to learn more about our customer’s appetite for organising their favourites this way and also which categories are created.
To achieve this we are currently looking for willing recruits to use Foodlisto and categorise their favourites for us.
Over a period of 6 weeks, from mid December 2014 to the end of January 2015, we will collect all category names that get created and the products within them. We really want to know if this is useful and how you real people would use it.
All the data and insight generated from Foodlisto will be passed to the Tesco.com grocery development team to help them improve the overall customer experience*
How you can help:
This experiment has now closed but we have created a short video below to show how categorising your favourites work with Foodlisto would work.
Please note: Foodlisto is a hack and works best on larger screens. We recommend you are on a laptop or desktop computer. Foodlisto will not currently work on smartphones or screens smaller than an iPad in landscape view.
* Data Caveat: for more information on the security and privacy of your data, please see
but basically for the duration of our experiment please be aware that the names and contents of the food categories you create on Foodlisto will be recorded and shared internally at Tesco. This information will be recorded anonymously and will not be distributed with anyone outside of Tesco. If you would not like your category data used in this way then please don’t use Foodlisto.
If you'd like to know more information you can email us at firstname.lastname@example.org, or let us know your thoughts with a tweet @TescoLabs