Project: Health Buddy

What role can Tesco play in promoting good health and wellbeing?

Background and Introduction

What we eat can contribute a huge amount to our general health and wellbeing. As the UK’s biggest supermarket, Tesco recognises the key role it can play in promoting good health and wellness.

The app and wearable tech market, in particular, has grown dramatically over the last 3-4 years. Health products from Nike, FitBit, JawBone and Pebble have emerged on the market as fantastic Health aids.

In the lab we wanted to see whether we could develop a product that would harness the excitement generated by this new app and wearables market, but put a Tesco spin on it.

Goals and Objectives

HealthBuddy is ostensibly research driven, we’ve had ‘fun’ exploring:

Our aim has not been to produce an application we would immediately give to customers.

Where We’re At Now

We have built and Android app that delivers on what we set out in our goals and objectives. Customers can use HealthBuddy to track their calorie consumption in multiple ways and monitor four variations of physical activity.

Customers can select an activity goal when they setup a profile. A simple overview screen is available to track progress. Rewards are released for achieving activity goals which can then be shared socially.

Our next step is to test HealthBuddy with a control group and gain feedback on potential uses for the prototype moving forward.

If you'd like to know more information you can email us at labs@uk.tesco.com, or let us know your thoughts with a tweet @TescoLabs