The other side of NRF…
...this year we exhibited at the world's largest retail show in New York, the National Retail Federation's Big Show.
This year’s trip to NRF’s Big Show, which is the largest retail tech conference on the planet, was a bit different for us. Instead of just going as visitors we were there exhibiting alongside IBM.
We’ve been working on a project with one of their research teams in Israel for a while now on a platform that recognises products on a shelf and feeds back whether or not they’re in the right place according to the plan, or flags them if they’re out of stock.
It was great to hear from other retailers on what they thought of the system and how it might be able to help them too. You can see a video about it from last year here if you want to know more.
It’s not just for store colleagues though, it can also overlay nutritional information on a photo of a shelf so you can easily see, for example, which product has the lowest sugar or fat. In the future this sort of tech could be combined with wearables to enabled personalised merchandising – imagine having a peanut allergy and your glasses hiding or marking all the products with peanuts in them?
Some of the highlights of the rest of the show included HPs new Sprout concept which brings together a 3D camera, projector and large touch surface along with an all in one PC to great effect. The way it made digitising a fabric sample so it could be manipulated and shared was really quick and we’re sure there will be lots of interesting things we can do with it.
One of the partners on Microsoft’s stand had rigged up a Kinect high above a set of Xbox game shelves. When you reached out for one of the games the trailer for it would start playing on the screen above. Really simple idea and execution – we’ve dabbled with this sort of thing in the past at a hackathon but every product had to have a switch underneath it. Using the Kinect meant there was no need to instrument everything.
Following on from last years trends there was a continuing growth in wifi and video analytics and adding in new data sources to better understand customers behaviour and improve their shopping experience.
After the show we visited some interesting stores which we’ll save for another post…
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