The power of voice

It's been some time since voice emerged as a trend in tech, and 2017 saw a number of large retailers take their first steps to engaging with voice-activated assistants.

The last week has also seen a range of stories on this theme emerge from CES in Las Vegas, highlighting advances from both Google and Amazon, and showing that this trend isn’t going anywhere.

It was back in May 2017 that we announced that Google Home users could integrate their device with Tesco home grocery shopping using and voice activation for a seamless shopping experience. To date, the Tesco applet on has run over 74,600 times, with more than 5,500 people connecting through Amazon Alexa, and over 2,400 through Google Home.

We were also interested to see a strong peak in use on Christmas day (below) – we’re assuming that lots of you received voice-activated assistants as gifts, and had fun setting them up!

Want to get started? To set it up you need to have Google Assistant and Tesco accounts and have them both connected to IFTTT. You can then go here and switch on the applet.

We’re always keen to better understand how customers are using these devices, and how we can improve your experience. If you’d like to share any feedback, please feel free to contact us.

If you'd like to know more information you can email us at, or let us know your thoughts with a tweet @TescoLabs